My Dad and I used to put a coat of water protection on his cabin every year (or so) to protect it from winter, decay, sun damage, and to water seal it.
And after a weekends worth of work, it looked the same and felt like we didn’t produce much. But if we didn’t do that, just like rust sets in on metal, entropy & time would take its toll on the cabin.
And so I learned…
The same goes for brands, customer & employee relationships, technology, and the culture of your organization – they all need another coat.
Attrition doesn’t sleep, either.
P.S. My Dads cabin looks as good as it did in 1990 when I started helping him waterproof the wood. The perception & progression of success isn’t always recognizable in the short-term.